This lesson takes you on an in-depth journey from the foundational principles of artificial intelligence and human intelligence, through the evolution and practical applications of machine learning, to the transformative power of Big Data analytics in modern business. Beginning with early AI concepts such as expert systems and the Turing Test, you will explore how AI has progressed from rigid, rule-based methods to adaptive, learning-driven approaches that dynamically respond to new data.
You will then delve into key machine learning techniques—supervised and unsupervised learning, heuristic reasoning, and predictive modeling—illustrated through real-world case studies in areas like fraud detection and customer segmentation. The lesson further examines how technologies like Natural Language Processing enhance customer engagement and operational efficiency, while advanced AI-driven data analytics turn vast, complex datasets into actionable strategic insights. Ultimately, this comprehensive lesson equips you with the knowledge to evaluate and implement AI solutions that drive innovation and competitive advantage in business.
